Item no. P1899 (cover)
Type: cover
Country: USA
Date of use: 12 August 1963
Business stationery (cover) used by the company SAWYER’S Inc. in Portland (Oregon, USA), manufacturer and retailer of View-Master (introduced in 1939) stereoscopic viewers and picture reels i.e. thin cardboard disks containing seven stereoscopic 3-D pairs of color film transparencies. The company was founded in 1914 as a photo-finishing workshop by Carleton Sawyer and A. R. Specht. Expanding in further years it started production of stereoscopic cameras (The View-Master Personal Stereo Camera - 1952) and in the late 1950s also slide projector (Rotomatic Slide Projector). The cover bears stamped red frankmark advertising the View-Master viewer with picture reel.
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