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Item no. AP162b (ad postcard)

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Item no. AP162b (ad postcard)

Type: cover

Country: USA

Date of use: 1 September 1881

Advertising postcard (unused postcard, back of) used by the company The Photographic Business B. J. FALK, photographic studio in Broadway (New York, USA). Benjamin J. Falk (1853 – 1925) In 1903 he briefly experimented with stereographic portraits, then performed stage photography, but his standard issue was a platinum print portrait, on buff paper for home or office display. His studio was open until 11 p.m. as he was one of the first to use electrical studio lighting (also arc light). The light rig consisted of "an umbrella frame, about four feet in diameter, with a white silk roof. Around the inside of the frame were arranged twenty-one lamps of 100 candle-power each, with a larger lamp of 150 candle-power."

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